Digital Marketing Plan is Essential
The marketing plan is actually your Buyer’s Journey. It’s a collection of stages that your potential customers go through to successfully purchase your brand’s products or services.
Your Digital Marketing Funnel
is Unique
The combination of your products, services, audiences, location, budget, resources, capacity, timing, skills, experiences and finally your expectations make your digital marketing plan completely unique and designated for your business.
Your funnel guides your target users from the first time they hear about your business until they buy your products or services.
It should start out simple and then continue to optimize once you see what is working and what is not.
How to detect critical points in order to improve conversions?
The answer is that every success must be tracked and measured. Using valuable tools like Google analytics and Pixel let us add key performance indicators (KPI) to our assets on the web and social media. So it could be easy to determine targets and goals and measure their performance however the most important part of establishing KPIs is determining what to measure!
Don’t treat every lead the same!
How we treat our leads depends on which stage of the audience’s journey we are in. A lead that is at the top of our marketing funnel can not be given the same content and offers as a lead at the bottom of the funnel. They are totally different. You could lose them by giving the top of funnel lead the wrong content.
How to deliver value at each stage of our funnel?
It is important to realize that a lead at the top of the funnel needs to be nurtured until they are READY to buy. There are 4 main stages of the funnel:
- Awareness
- Consideration
- Purchase
- Loyalty & Advocacy
Here are some of the key components of a digital marketing funnel:
Do you actually have a digital marketing strategy?
As you see, there are many aspects and components that need to be designed and arranged when incorporating a digital marketing funnel. It looks complicated but it is exponentially useful to enhance your conversion rates. By using proper funnel tactics, you can nurture your potential users through the mentioned stages and ultimately drive them to make their decision and buy your product or services.
WebMint aims to
Research, analyze and make your unique digital marketing funnel